In spite of the rapid progression of technological developments, the evolution of marketing’s creative process remains stunted. These strategies encourage growth in this area. Speed is all around us – the thrillRead More…
Tweets of the week: Rugby World Cup and a race that stops a nation
Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week’s Tweets in the Asia-PacificRead More…
Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy
Stephanie Meyer is the woman behind GE Healthcare’s successful marketing automation initiative. Here’s how her team modernized and consolidated the company’s marketing tools. By modernizing and consolidating more than 100 marketing systemsRead More…
Spotlight on: Cheetos' Chester Cheetah
Though our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, his social following, and Mario Lopez. There’s a first timeRead More…
Do you know when to call in the email experts?
Email is a veteran in comparison to other digital marketing channels, but it’s still an evolving medium. When errors occur, avoid Googled DIY solutions and call in the experts. Email is noRead More…
The case against the chief digital officer
If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role of CDO even exist? While the intent behind the chief digital officerRead More…
Email remains the 'best' channel for customer service
A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Email is the most effective customer service channel, according toRead More…
Localization is FXCM's key to success in Asia
New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Introducing a well-known U.S. foreign exchange trading brand to the marketsRead More…
Staying relevant in a mobile, multichannel, data-driven world
In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your business stay relevant. Over the last decade, companiesRead More…
Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders
StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October. Now that Halloween has come and gone, it’s timeRead More…