Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform. With soccer fansRead More…
#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. This week, the Twittersphere buzzed with Ramadan blessings and shark-mania. More than 8.4 billion impressions around #Ramadan were generated on TwitterRead More…
“Flipping” could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media. In order to create sharableRead More…
According to Twitter, Periscope’s helps brands to “forge a more personal relationship with consumers.” Dunkin’ Donuts, GE and St-Germain are three brands doing it right. Since March of this year, when itRead More…
Forever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time. When you post a photograph with the hashtag #Forever21ThreadScreen to Instagram,Read More…
When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn’t matter. Those who understand the right content to share will come out ahead. In an era whenRead More…
Looking at 50 major brands in various industries, Victoria’s Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Victoria’s Secret is the topRead More…
Brands in China have been quick to capitalize on Uniqlo’s misfortune after Chinese lovers released a sex video on social media taken in a Beijing store’s change room. Chinese social media wentRead More…
While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Brands may < 3 emojis, but industry experts have been tornRead More…
This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win at Wimbledon. Twitter had a fullRead More…