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Category Archives: Online Marketing News

Commucore Consulting > News Blog > Online Marketing News
26May/15

Telling Stories or Delivering Messages: What Inspires You Most?

May 26, 2015Online Marketing NewsContent Team

Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered on sharing. I was deep in an Excel spreadsheet,Read More…

15May/15

A Brief Intro To CLV (And Why You Should Measure It)

May 15, 2015Online Marketing NewsContent Team

Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it’s a concept that will totally transform customer perception and sales. There’sRead More…

14May/15

Data and Analytics Make Way For “Customer-to-Business” Marketing

May 14, 2015Online Marketing NewsContent Team

Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers’ established likes and behaviors. There’s business-to-business marketing and business-to-consumer marketing, butRead More…

06May/15

What the Traditional Marketing Funnel Doesn’t Tell You!

May 6, 2015Online Marketing NewsContent Team

An updated marketing funnel can give marketers a leg up for last-minute Mother’s Day promotions. As a mother of two, Mother’s Day is a special holiday for me, but for retailers it’sRead More…

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