Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered on sharing. I was deep in an Excel spreadsheet,Read More…

Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it’s a concept that will totally transform customer perception and sales. There’sRead More…

Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers’ established likes and behaviors. There’s business-to-business marketing and business-to-consumer marketing, butRead More…

An updated marketing funnel can give marketers a leg up for last-minute Mother’s Day promotions. As a mother of two, Mother’s Day is a special holiday for me, but for retailers it’sRead More…