At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Facebook has demonstrated a new ad idea at Cannes, showing advertisers what the company’s mobile future couldRead More…
Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong. Having served on the judging panel for theRead More…
The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Mondelēz International has teamed up with Facebook create new video content gearedRead More…
Tencent’s SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China’s increasing power in shaping and re-defining the media industry worldwide. As Tencent’s SY LauRead More…
Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Snapchat has partnered with WPP Group and the Daily Mail to establish a contentRead More…
Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people forRead More…
Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing. I recently listened toRead More…
Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Innovation and technology will be the big themes at Cannes Lions this year,Read More…
Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers’ minds, it’s key to keep the pressure on through things like blogs, social and sales outreach. HowRead More…
Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. IfRead More…