The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Google recently released a studyRead More…
Conflict of interest remains a major hurdle in the development of China’s programmatic landscape. Here is what clients need to know. In my last article, I covered the foundations of programmatic planningRead More…
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. When it comesRead More…
Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel synergy and optimization? It’s the middle of 2015, so why notRead More…
When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed. Social media marketing is everyone’s job, including yourRead More…
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in dataRead More…
One overlooked and valuable resource for content marketing is a business’s own employees. Here’s how to harness employee generated content (EGC). With people spending more and more time on the Internet andRead More…
Whether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to eventually reach their parents. AtRead More…
Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? AsRead More…
In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function. ComparedRead More…