Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. If the predictions ringRead More…

While marketers tend to fawn over the latest widgets, new features won’t do much for those who measure their customer interactions with old, outdated practices. Several years ago, a former colleague wroteRead More…

While happiness isn’t a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. At a recent conference,Read More…

Uber sending emails about users’ personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Way back in September of 2014, I wrote about how dataRead More…

Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers. Last week I had theRead More…

While big data is helpful to marketers, “little data,” such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Email marketers can get lost in the noiseRead More…

Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press “send.” Last year, I wrote anRead More…

Product page abandonment emails remind consumers what they were looking at earlier. They’re similar to cart abandonment emails, but not nearly as popular, though they ought to be. You’ve probably heard aRead More…

Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Facebook has added support for OpenPGP keys on its email alerts in a bidRead More…

Just as superheroes need to know the villains’ powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails. The Spring andRead More…