Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy.Read More…
Response to Amazon’s email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers. Amazon recently made “Holiday in July” aRead More…
LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide. Did you notice? Last weekRead More…
In the latest edition of the “How Email Works” series Derek Harding looks at headers, which can help marketers identify issues such as authentication failures and incorrect DNS. As we noted lastRead More…
Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. It has been a while since I’ve written about email. Only email. Not mobile, notRead More…
With more people reading emails on mobile devices than desktop, it’s imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value. I’m goin’ homeAndRead More…
By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. This week, I gave the keynote speech at the MediaRead More…
In part one of this series, we looked at what happens to an email marketing message from the point when you hit “send.” Now we’ll follow the email as it reaches itsRead More…
Millennials may abandon their online shopping carts, but reminder emails should take the right tone – this demographic is far more likely to revisit those carts, even on another device. Retailers haveRead More…
Simms Jenkins | June 25, 2015 | Comments The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. This year’s Salesforce MarketingRead More…