Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program. Today, delivering a dynamic andRead More…
Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign. Conversion optimization is theRead More…
Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list for little to no cost atRead More…
In the fourth installment of “How Email Works,” Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data. I had intendedRead More…
Bronto’s study of more than 100 major retailers analyzes their B2C email strategies. Here’s how these companies encourage shoppers to return to abandoned carts and complete their transactions. On average, 60 toRead More…
In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. The fourth edition of this annual reviewRead More…
Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve. Email certainly has had a colorfulRead More…
Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency. Email is the ultimate customizable communication platform. SubscribersRead More…
Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a “carpe diem” approach to inbox innovation. Today’s inbox has theRead More…
Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Welcome to the Silly Season! In the UK, that’s what they callRead More…