One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. If I were to askRead More…
When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. TimingRead More…
One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience. As humans, weRead More…
Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first. For many marketers, theRead More…
A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. So you’ve done everything right inRead More…
Email automation doesn’t have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how.Read More…
Email is a vital tool in distributing content across all channels. In March, Sperry began sending social media “influencers” on fantastic journeys. Over the course of this year, the Odyssey Project willRead More…
Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business.Read More…
What email marketing skills can retailers learn from the strong performance of the travel industry? Travel brands see higher open rate and click-through-rate than other industry verticals, while retailers have the lowestRead More…
The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. User experience (UX) is moreRead More…