A new app adds GIFs to Instagram’s list of video offerings for advertisers. Creating content that’s inherently shareable is one way marketers can use it successfully. Instagram launched a new app lastRead More…
Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here’s how marketers can cater to this behavioral shift during the holiday season. Earlier this year, Google introducedRead More…
Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns. Today’s customers have more content at their fingertips than ever.Read More…
Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live Singapore. Getting buy-in from senior management, crafting a strongRead More…
Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? More than 80 percent of new moms in the U.S. are millennials, according to 2015 statsRead More…
From Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. A logo is the face of any brand. Good logos are a symbolic representationRead More…
People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Authentic stories help you build emotional connections with customers. But how can you relateRead More…
If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution? Speaking at the Association of National AdvertisersRead More…
Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Holiday marketing is wellRead More…
“Perfect” is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that make theRead More…