Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers’ established likes and behaviors. There’s business-to-business marketing and business-to-consumer marketing, butRead More…
How retailers can come out on top in the changing world of search. Search engine optimization (SEO) has become ever more complicated. And the complexity is much greater for e-commerce sites, withRead More…
Social media plays a big role in Burger King’s marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand’s senior media director. While socialRead More…
Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see exception returns on mobile investment. Forrester Research recently predictedRead More…
Using smart data in your email marketing efforts can help boost the performance of your campaigns. “Big data” is often seen as the boogeyman of marketing – and in truth, I’m notRead More…
Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement. As so many consumers use mobile to make purchasingRead More…
ClickZ recently spoke with the teams behind both Barack Obama’s and Mitt Romney’s presidential campaigns. Here’s how email marketers can win inboxes like the political pros. In an election year, political campaignsRead More…
An updated marketing funnel can give marketers a leg up for last-minute Mother’s Day promotions. As a mother of two, Mother’s Day is a special holiday for me, but for retailers it’sRead More…