Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China. A Sprite summer initiative is using digital channelsRead More…
In exchange for advertising and environmental credibility, brands like Whole Foods and Macy’s are funding the electric car charging stations that will soon be all over the West Coast. Consumers on theRead More…
Celebrities aren’t the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Call it theRead More…
Today’s consumers are savvy online shoppers and won’t bother with websites they don’t find user-friendly or don’t trust. PPC isn’t just about jumping into Google AdWords or Bing Ads, setting up anRead More…
The platform is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked. In an effort to provide users a saferRead More…
California, New York, and Florida among locations to be covered by cars in coming weeks. Apple has confirmed that a fleet of cars will be sent out across the U.S., U.K. andRead More…
In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. When itRead More…
Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale’s Dream, and a fair trade K-Cup offering. When Keurig, actor Hugh Jackman, and Jackman’s New YorkRead More…
At Apple’s keynote during the Worldwide Developers’ Conference, the company introduced plans to upgrade Siri’s voice search capabilities and make Maps more efficient. Yesterday’s Apple keynote at the Worldwide Developers’ Conference (WWDC) inRead More…
Uber sending emails about users’ personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Way back in September of 2014, I wrote about how dataRead More…