UK technology company Intelligent Environments launches world’s first emoji-only passcode. Is this a trend of things to come? Emojis are making their way to passwords, signalling a trend that that this couldRead More…
With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Search, social, video, newsfeed, display and now native ads: The amountRead More…
Data algorithms should be focused on that one metric you need most – the “golden metric” – which also happens to be the one metric complex analytics often leave out. Call itRead More…
Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. News flash! The Asia-Pacific region does not exist. OK, it does existRead More…
Twitter’s CEO Dick Costolo will step down on July 1. Meanwhile, the confined 140 character limit for direct messages will be extended in coming weeks. Twitter’s chief executive (CEO) Dick Costolo hasRead More…
User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. User generated content (UGC) works best for brandsRead More…
Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them with hungry Millennials. A recent social experiment by British telecommunications provider Vodafone hasRead More…
Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says. Crowdsourcing and sharing employee-generated content via digital channels helps companiesRead More…
This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. This week, Twitter got off to a really sad start when GoodRead More…
In an ever-changing digital advertising space, marketers who don’t get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. With advances in technology and constantRead More…