All digital marketers should keep the following four social media terms in their vocabulary. Social media, like every other marketing initiative (and some would even argue more so), is full of buzzwords.Read More…
Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Communication in the 21st century has become increasingly removed from physical reality.With the advent of social networks andRead More…
In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, andRead More…
Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform. With soccer fansRead More…
#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. This week, the Twittersphere buzzed with Ramadan blessings and shark-mania. More than 8.4 billion impressions around #Ramadan were generated on TwitterRead More…
“Flipping” could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media. In order to create sharableRead More…
Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. It has been a while since I’ve written about email. Only email. Not mobile, notRead More…
Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Just a few months after being acquired by Verizon, AOL has made its first bigRead More…
The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Google recently released a studyRead More…
According to Twitter, Periscope’s helps brands to “forge a more personal relationship with consumers.” Dunkin’ Donuts, GE and St-Germain are three brands doing it right. Since March of this year, when itRead More…