When Good Shoppers Stray
Bronto’s study of more than 100 major retailers analyzes their B2C email strategies. Here’s how these companies encourage shoppers to return to abandoned carts and complete their transactions. On average, 60 toRead More…
All posts by Content Team
Saying Goodbye to Click-Based Measurement
Using proxies such as clicks is no longer valid in this multi-device world. Facebook’s Nadia Tan explains why it’s time to say goodbye to click-based measurements. I have a saying. If aRead More…
Tweets of the Week: McDonald's Says No; Everyone Else Says Woof
Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day… or snarkily shut down peace offerings from competitors. ThisRead More…
Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code
When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation. It’s exciting toRead More…
GroupM to Be Another Agency Partnering with BuzzFeed
The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. WPP’s media buying arm GroupM has formed a globalRead More…
3 Auto Brand Films, 3 Vital Lessons in Storytelling
Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Auto brands have a long history with film.Read More…
Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn
In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Parenting advice is everywhere. But British baby product manufacturer Tommee TippeeRead More…
Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search tool – Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program’s capabilities. If you hadn’t heard already, AmazonRead More…
Real-Time Analytics: What Is It Good For?
Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics. As shiny, pretty, kind of useless objects go,Read More…
Multicultural Marketing to Become Mainstream in a Millennial-Obsessed World
As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. In the past, multicultural marketing has been secondary to many companies’Read More…