Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Instagram is perhaps oneRead More…
Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Guest column by Lauri Baker,Read More…
Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. “Should I target Japan or China?” “Which country website shouldRead More…
Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according to chief marketing officers (CMOs) from Pandora and Spotify. Music isRead More…
A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. So you’ve done everything right inRead More…
Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places. Eric Meyerson, global directorRead More…
Content scored high in Moz’s biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, but industry experts believe we’ll beRead More…
Email automation doesn’t have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how.Read More…
What’s the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Content is king:Read More…
Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. “User-generated content” (UGC) may have becomeRead More…