Marketing takeaways from design thinking
As marketers, it’s easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combatting marketing challenges. At times we can loseRead More…
All posts by Content Team
Ads of the week: Toyota goes 'Back to the Future'
These are our favorite ads from this week because they use creative storytelling to communicate brands’ messages while effectively engaging consumers via nostalgia, candid humor, and honesty. To stand out in theRead More…
Facebook’s new emoticons: the good, the bad and the future
If this visual initiative takes off, which would allow Facebook users to comment with emoticons, marketers will have more data to analyze around their paid posts. Last week, Facebook unveiled six emoticonsRead More…
Go live! The top 5 open-time personalization testing opportunities
What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engagement by using these five tips. Over the past few years,Read More…
Instant Articles reflect a changing publishing landscape
Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue, but the gain isRead More…
Optimizing search in the mobile era
Mobile’s steadfast forward momentum as the online channel of choice has created a demand for quality cross-device campaigns. Use these tips to optimize search marketing efforts. A growing proportion of mobile usersRead More…
How to come back from venomous virality
Whether it’s a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here’s a step-by-step guide for dealing with the fallout. Brands are only… well, they’reRead More…
How to earn Cubs status for your email program
Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of your strategy to improve your stats. As a lifelong fan ofRead More…
4 ways to stop throwing your content away
Effective execution of a content marketing campaign is easier said than done. Here’s how you can create an efficient, organized strategy to generate ROI and increase brand awareness. Guest column by DanRead More…
Brand humanity: how to advertise relevance
Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products’ overall social relevance. The change in consumer perceptions in advertising along withRead More…