Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. When Instagram announced it would begin using an algorithm toRead More…
Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social strategy. A closer look at the most popularRead More…
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…
Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search? A simple definitionRead More…
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is written in English, with live translation into Emoji. Because, ofRead More…
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and weRead More…
Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even be awake.Read More…
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very specifically on delivering a clean and seamless customerRead More…
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system. Google calls RankBrain, when it’sRead More…