China's Great Data Paradox
The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. China is still years awayRead More…
The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. China is still years awayRead More…
Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It’s this same wealth of information,Read More…
How to achieve that one-to-one connection as your customers navigate across channels. When done right, omnichannel marketing has the potential to not only increase brand loyalty and customer lifecycle value, but alsoRead More…
Competitive intelligence is a hot topic, but how are small businesses using this data to grow? According to Kim Cooper, Senior Marketing Manager at Alexa: “Getting insight into the strategies of theRead More…
Millennials may abandon their online shopping carts, but reminder emails should take the right tone – this demographic is far more likely to revisit those carts, even on another device. Retailers haveRead More…
After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. For the last two months, I have been spending 10Read More…
Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Last week, Spotify made a noteworthy move in theRead More…
At Cannes Lions, ClickZ caught up with some of Facebook’s executives to talk about mobile, Instagram and more. Hot on the heels of Facebook’s announcement at Cannes Lions that it will beRead More…
This week’s tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a frenzy. Twitter has gone intoRead More…
It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ LiveRead More…