25Feb/16

How to use data from ad tech and martech for display ads

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.  A large percentage of marketing budgets (75%-80% by some accounts)Read More…

24Feb/16

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of  “ClickZ cases the candidates” wasRead More…

24Feb/16

How many channels do brands need for a multichannel strategy?

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…